How Right Revenue Transformed Links House’s Revenue Management Strategy
Phil Scott – Managing Director
Nestled in the heart of the Scottish Highlands, Links House in Dornoch is an independent boutique hotel offering unparalleled charm and luxury with its 15 exquisitely designed rooms. For Managing Director Phil Scott, the picturesque setting and bespoke experiences provided at Links House are matched by a commitment to operational excellence, a commitment reinforced by the adoption of Right Revenue.
Revenue and Pricing
Before Right Revenue
Before Right Revenue, revenue management was handled in-house by myself with the support of a consultant. While we managed to maintain a reasonable level of control, the process was manual and required significant time and effort. My knowledge in this area was more intuitive, and I often wondered if we could be optimising our pricing further.
After Right Revenue
Once the Business Intelligence within Right Revenue settled and began to understand our revenue patterns, it provided me with reassurance that my budgets and forecasts were not only realistic but also accurate. Seeing the software align with and validate our projections has been a game-changer, boosting my confidence in our strategy. Its automation has streamlined what was once a manual and labour-intensive process, allowing us to respond proactively to market trends. The insights from its reporting and analytics are exceptional and have been pivotal in enhancing our revenue performance.
Team Workload
Before Right Revenue
Managing revenue tasks took a notable amount of time, often involving manual data collation and analysis. While the system worked, it could occasionally be cumbersome and detracted from other priorities in the business.
After Right Revenue
Right Revenue has significantly reduced the time and effort spent on revenue management tasks. The automation and user-friendly interface have allowed me to reclaim valuable time to concentrate on broader strategic goals and enhancing the guest experience. It is an incredible time-saver for our small team.
Data insights
Before Right Revenue
Accessing and analysing data was somewhat fragmented, and while we had a general sense of performance, there were times when decisions had to be based on incomplete information. This worked in the short term but did not always provide the clarity needed for long-term planning.
After Right Revenue
The transparency and accessibility of data through Right Revenue’s platform are game-changing. Once the software began to identify trends and patterns unique to our business, it provided powerful reassurance that our budgets and forecasts were not only realistic but also accurate. The comprehensive reporting and analytics provide a clear, real-time overview of our business performance, enabling me to make data-driven decisions with confidence. The ability to identify trends and opportunities quickly has been particularly valuable for fine-tuning our strategies.
Extra Support
Before Right Revenue
We had access to external consultancy support, which was helpful, but I occasionally felt that having a more robust toolset or expert insights might enhance our approach. While we were not struggling, there was room to grow.
After Right Revenue
The support from the Right Revenue team has been outstanding. They have provided not only technical expertise but also strategic guidance, ensuring we maximise the value of the platform. The relationship we have built is strong and collaborative, and their advice has been instrumental in helping us achieve our goals. I am very confident that Right Revenue has contributed and will continue to contribute significantly to our overall success as a business.
When called upon recently for a time sensitive project, the team were first class in responding and managing our expectations.
In summary
Right Revenue has automated and streamlined our revenue management, providing the expertise and insights of an in-house Revenue Manager. This is an invaluable resource for an independent property like ours, while also enabling us to make data-driven decisions with confidence.
