Marketing That Makes You Profit

Running a hotel is tough, especially with rising costs and fierce competition. That's why well-executed marketing is crucial to your annual P&L. In this article, we’re giving you practical strategies to turn an okay year into a great one.

Step 1: Reduce Commissions

Third parties are vital to your revenue, but you can cut down on commission costs. Running branded ads on Google and Microsoft brings in bookings at around 8% commission—saving you money in the long run. Avoid unnecessary Genius discounts unless you need to drive revenue during low season. Be confident and control your pricing.

Step Two: Increase Your Room Revenue

Want to be the top choice when someone searches for a hotel like yours? Make sure you're visible both in paid and organic search results. Conduct keyword research to identify the best search terms for your property. Invest in Google and Microsoft ads while also employing a solid SEO strategy. Collaborate with a PR agency to gain coverage in articles that highlight the best hotels in your location. This combined effort will boost your room revenue & ADR.

Step Three: Maximise Your Loyal Following

Your loyal customers are gold. Use your email lists, social channels, and CRM strategically to fill up dates when occupancy is low. Promote lower rates for the off-season during the high season, pushing occupancy into these dates early and enabling rate increases. A cross-channel strategy during events like Black Friday can effectively drive these bookings.

Using a revenue management tool like Right Revenue can help implement these strategies. It shows you where OTA parity is off which helps control the performance of brand campaigns. It also quickly highlights dates needing attention based on forecasting, allowing you to tailor your marketing year-round.

We hope you found these tips helpful. For more personalised advice, feel free to reach out to us at Huck Agency.