Right Revenue helped Lough Eske Castle increase their revenue by 10%
Few hotels say luxury like Lough Eske Castle…
This 97-bedroom, 5* hotel Resort is situated near the shores of Lough Eske, at the foot of the Bluestack Mountains and a 10-minute drive from nearby Donegal Town.
Challenges
The hotel has a highly-skilled Revenue Manager in situ and they wanted to ensure that they benefited from her experience. It was important that less time was spent collating and disseminating reports and that their Revenue Manager could concentrate on the hotel’s long-term strategy.
With a very busy hotel and ever-changing market demand, the hotel needed to ensure that they were on top of their revenue decisions – especially with longer lead times.
The team needed the ability to offer flexible pricing to their customers and to move away from traditional rate banding.
The hotel needed a system which would present all of their data in one place and which would give them a snapshot view of the hotel at any given time.
Solution
The Silverbirch hotel installed Right Revenue’s software, integrated with Guestline in 2019. During this process they took the opportunity to review their rate structure and segmentation set up, with the support of the Right Revenue team. The step-by-step onboarding process was completed with an onsite training day before the system went live.
The team at Silverbirch began by using the reporting functions in Right Revenue and one-way integration with Guestline, whilst the team became accustomed to a new way of working. They subsequently switched on full two-way integration to allow their recommended rates to be sent back to Guestline at the click of a button. They continued to use the system throughout lockdown periods and were able to utilise several tools created by Right Revenue as a direct response of the challenges hoteliers were facing during the pandemic.
Customer Benefits
The whole team are delighted at how the implementation of Right Revenue’s software is working for them at the hotel. They are already benefiting in a number of ways:
More flexible pricing, alongside accurate forecasting has enabled the hotel to exceed budget by a phenomenal 10% in the first 5 months of 2022. This 10% growth has been directly attributed to a move away from traditional rate bands and onto a more dynamic pricing strategy.
The dashboard provides an easy-to-use snapshot of the business KPIs and can be accessed at any time.
Dashboard graphs give a simplified view of a particular month and help identify areas which the Revenue Manager needs to look at in more detail and action effectively.
The ability to drill from a year overview to a monthly overview to a daily overview with problem areas highlighted makes the work of the revenue manager a lot more efficient and allows them to spend more time on other tasks related to their role.
Data can easily be switched so you can compare not only by rate code but by market segment, business source, room type etc at the click of a button.
The ability to compare booking pace with only not previous years but bespoke time periods, allows for more in-depth analysis, showing booked date versus stay date, and is especially important given the recent pandemic and changes to booking lead times.
The ability to export data to CSV file allows for information to be pasted into the hotel’s pre-existing reports and saves having to run multiple reports via the PMS which was time-consuming.
The rate recommendations coming from Right Revenue’s software, allows Lough Eske Castle to maximise their rates in an efficient manner. The use of ‘high/medium and low’ priority rate changes means that the Revenue Manager can concentrate on the dates which need urgent attention.
What the Team Say
“It’s the personal touch which Right Revenue provide which really makes them stand out from the crowd. Emails and telephone calls are responded to in a quick and efficient manner and the team are so friendly and helpful. They really listen to our feedback and try to find solutions to any suggestions we might have. Data is available in an easy-to-use format allowing business decisions to be made in a more efficient manner. I would have no hesitation in recommending Right Revenue as a business solution for any hotel”
Karen Dowey, Reservations & Revenue Manager
“Right Revenue has assisted Lough Eske Castle in yielding where possible, providing accessible snapshot data that is easy to read and quantify for strategic decisions. The team at Right Revenue are like one of our own team, open to ideas and suggestions to make an already great system good for Lough Eske Castle specifically.”
Lisa Marshall, Director of Sales & Marketing
What Right Revenue Say
As a team, we are absolutely privileged to work with the amazing Lough Eske Castle. Not only is it one of the most exclusive hotels in Europe, but they have one of the most fantastic and passionate teams. It is a joy to work with their Revenue Manager but more than that, the whole hotel understands the importance of a strong revenue culture and it was refreshing to have the whole Management Team engaging with our software.
We all very much hope to continue a long and successful partnership with Lough Eske Castle as they continue to benefit from our solution and we continue to benefit from their amazing feedback.
Adrienne Hanna, Founder & CEO, Right Revenue
