Commercial decisions should be driven by insight, not uncertainty. But when demand is slower than expected, pressure builds, or forecasts become less predictable, it's easy to fall back on the option that simply feels safest.

In this article, we explore how fear can quietly influence revenue decisions, the hidden cost of playing it safe, and how data can give commercial teams the confidence to make better decisions.

Could your hotel disappear from search? As Google and AI reshape the way guests discover hotels, visibility has never been more important. We explore the biggest changes happening in search and share practical advice on how hotels can stay discoverable in an increasingly AI-driven world.

Recently, we sat down with two experienced hoteliers to discuss the realities of working with OTAs. From hidden promotions and rate parity issues to guest trust and direct booking strategies, they shared practical lessons on how hotels can get the most from OTA partnerships while maintaining control of the guest relationship.

AI is revolutionising hotel revenue management, but even the smartest recommendation is only valuable if users trust it. Discover why explainable AI is helping hoteliers understand pricing decisions, build confidence and make faster, more informed commercial choices.

Exciting news for Right Revenue! Welcome to our newest partner - we are delighted to welcome Shepherd Neame, Britain's oldest brewer and one of the UK's most respected hospitality businesses, to the Right Revenue family.

We're especially excited to work with such a well established and iconic brand. Read more about it here.

We all know the panic when a strong-looking month starts to shift when cancellations start to creep in, impacting occupancy, revenue and confidence in forecasting.

That’s why we’re particularly excited about one of our biggest new releases in a while: our new Risk of Cancellation Report.

Meetings and events have long been treated as a supporting act to bedrooms — but what if hotels are overlooking a major revenue opportunity? We explore why M&E deserves a bigger role in commercial strategy, the metrics that matter, and how hotels can unlock the true value of their space.

Explore how hotels can move beyond room revenue and unlock greater guest value through direct bookings, smarter personalisation, and thoughtful upselling. Adrienne Hanna speaks with Patryk Luszcz from Profitroom about using technology, data, and guest experience to drive stronger total revenue.

From deeper business insights to smarter auto-acceptance and enhanced forecasting tools, discover the latest Right Revenue updates designed to help hotels make better decisions, improve consistency and unlock greater commercial confidence.

Revenue management has changed — and so have the questions.

Today’s revenue leaders are no longer just looking at room rates or competitor pricing. They’re thinking about demand, business mix, guest value, channel cost, total revenue and long-term profitability.

Because the real opportunity isn’t just asking “what should we charge?”

It’s asking better commercial questions.

Twenty years ago, I took the leap and went freelance after a career in hospitality. The challenges I saw independent hotels facing during those early years ultimately led to the creation of Right Revenue. Here I share 20 lessons learned along the way - from building trust and partnerships to resilience, culture and, of course, the hidden power of bacon sandwiches.

Rate leakage is becoming an ongoing concern for hotels, with rooms often appearing on channels they do not work with directly and at lower prices than intended.

In this piece, we explore why this happens, the commercial impact on ADR and direct bookings, and the practical steps hotels can take to regain control of distribution and protect profitability.

In this Revenue Rocks conversation, Adrienne speaks with Inna Nekrassova, Director of Revenue, Hotel Cafe Royale, about how luxury hotels can protect brand equity, maintain guest value and drive long-term profitability through smarter commercial decisions.

For a long time, revenue management has been neatly packaged as a pricing function, and to be fair, that’s not an unreasonable place to start. The move from spreadsheets to automated pricing has been a genuinely important shift for the industry, bringing efficiency, reducing manual effort, and helping many hotels feel more in control of their day-to-day decisions.

For a lot of teams, that alone has delivered real value.

But if we are being honest, pricing has always only been part of the job - and increasingly, it’s the smaller part.

All-in-one systems promise simplicity - but are they quietly limiting your performance?

We explore why more hotels are moving towards a best-of-breed approach, choosing specialist tools that deliver deeper insight, greater agility and stronger commercial confidence.

If you care about clarity, flexibility and staying competitive, this perspective might challenge your thinking.

Tom Finn, co-founder of Edwards & Finn, has a front-row seat to how the revenue function is shifting across the hospitality industry. Adrienne recently spoke to him as they explored the evolution of the Revenue Manager — from a role once centred largely on pricing and inventory control to one that now sits at the heart of commercial strategy.

Budget Builder transforms hotel budgeting by replacing static spreadsheets with real-time scenario modelling. It saves time, improves forecast accuracy, and provides clear visibility of business mix and KPIs — giving commercial teams the clarity and confidence to make informed, data-led decisions.