Our Company

Who we are
Right Revenue was developed by a team with over 20 years Revenue Management experience.
We understand your pain points and our challenge was to design a software solution that took the myth out of big data and simply presented useful data; accurate forecasted demand and of course, great rate recommendations all within an easy-to-use solution.
What we do
We interface with market leading PMS systems, along with multiple external data providers to ensure all the data that you need to make a decision on revenue is presented in real-time and in straightforward, easy to use dashboards. We run multiple layers of machine learning and AI to analyse booking patterns which in turn allows us to make recommendations on rate strategy, which drives profit straight to your bottom line.


How it works
Decisions on what rate to sell should never be based solely on Business on the Books, pick-up, channel behaviour and especially not what your competitors are selling at…
At Right Revenue we look at multiple factors and take hundreds of data points into consideration which we then analyse to present the very best sales strategy for that day.
Not just about the bottom line
We all know that rates are becoming more fluid and that your selling price is only one part of the jigsaw. Right Revenue considers multiple factors: cost of sale, commission, incremental spend, contracted business, transient business, even risk of cancellation. All these factors impact your profitability and whilst they are time-consuming to track and analyse manually, Right Revenue does all of that for you – with a simple click of a button…


We listen to our customers
We have recently been described as a ‘Revenue Management Software Solution with a Consultancy Hangover’ – and we love that! Born out of 20 years of direct revenue management consultancy, we understand your business and can quickly react to changes in the market. We listen to what you need and make sure that our system adapts – and quickly!
We care
Our Founder is a self-professed ‘environmental head’ and everything we do both reduces our environmental impact and also gives back as much as we can. From reducing your need to print reams and reams of reports; planting a tree for every demo we do and also regularly donating to our nominated company charity Lend With Care, we do everything we can to support both our wonderful industry and also give a helping hand to entrepreneurs in developing countries.


Our promise to you
We do not see ourselves as a “supplier”, instead we see ourselves as a “partner”.
We are a team of Revenue Managers (with some clever software people developing the system) but we are Revenue nerds (nice ones) who want to support you through growth.
Our Team

Adrienne
Founder

Michael
CTO

Kirsty
Senior Revenue Manager

George
Business Development Manager

Avalon
UK Sales Manager

Chris
Designer

Shirley
Software Engineer

Steve
Senior Software Engineer

Jonathan
Senior Software Engineer