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Fighting The OTA’s – Start By Using Trigger Points

Fighting The OTA’s – Start By Using Trigger Points We all know that we have all been guilty in the past of giving too much control to the OTA’s. We panicked at the start of the last recession and contracts were being signed with little thought to the long term damage 25% commission and a […]

Does your TripAdvisor Score Impact Pricing? Read on…

Does your TripAdvisor Score Impact Pricing? Read on… A year or so ago I listened to a prolific speaker who has written countless articles on the impact that reviews and User Generated Content (UGC) has on pricing.  I have a confession to make… at that time I was sceptical. I was wrong…  At the time […]

To respond or not to respond? That is the question…

To respond or not to respond? That is the question… We hoteliers are a fickle bunch.  We can rant for hours about how much we hate TripAdvisor and how much we hate those ‘Keyboard Warriors’ – that feel they have a right to complain when they get home, using the safety of their screen to […]

What actions could your weekly revenue meeting expose?

What actions could your weekly revenue meeting expose? Following on from last weeks blog which talked about the main KPI’s your weekly revenue meeting should include, I thought that it would be an idea to discuss some of the action points your measurements might trigger.  After all, there is no point in having your revenue […]

Who Needs a Weekly Revenue Meeting Anyway?

Who Needs a Weekly Revenue Meeting Anyway? As hoteliers we are all time short and there are meetings for the sake of meetings, so do we need yet another one? Well in my opinion the most important meeting you should have every week should focus on revenue, after all that is what makes your world […]

Beat the OTA’s with one word – Loyalty

Beat the OTA’s with one word – Loyalty So what is loyalty?  Well have a think about life in general. What makes you loyal to a person, a place, a brand?  Well it probably boils down to two things – they either make you feel special or they appreciate you by giving something back. We […]

How social are you? And how social do you want to be? Part 3

How social are you? And how social do you want to be? Part 3 This is the final part of our series (for now anyway) on social media. Last week we looked at how we should be using social media, remembering that social media should rarely be about selling but should focus on branding and communication […]

How social are you? And how social do you want to be? Part 2…

How social are you? And how social do you want to be? Part 2… It seems that everyone has a bee-in-their-bonnet about social media at the moment and rightly so, but before you start running around like a headless chicken trying to decide which channels to be on, ask yourself – how you are going […]

How social are you? And how social do you want to be?

How social are you? And how social do you want to be? For most hoteliers I come across, social media is yet another annoying external influence they now have to consider. Gone are the days when we printed brochures, placed ad’s in newspapers or placed a sign above our door.  Now we need to be […]

Want your website to perform better – Part 2

This is the second on our series of blogs featuring tips and advice about making our websites perform better. As we know getting people to our website, helping them navigate the site and then proceed to book is the goal for us all.  Our brand website has by far the lowest cost of sale so […]