Building a rate strategy 2021: Where to start? Understanding costs and their impact to your bottom-line will be crucial and for that, you need to start from the bottom and work your way up! When re-assessing a Revenue strategy one of the first questions you… Read MoreBuilding a rate strategy – where to start…
How to keep the ‘stay’ in Staycation (and just a little tip… you might like to read right to the bottom as we have something very special for you…) When you start a business, people who evaluate your idea tend to ask you the same… Read MoreHow to keep the ‘stay’ in Staycation
When every penny counts, why are we still not getting the basics right? The last few weeks since opening have been a roller-coaster for us all. Within our portfolio, we have hotels citing their ‘best ever August’ and other hotels struggling to make double-digit occupancy.… Read MoreWhen every penny counts, why are we still not getting the basics right?
A unique time to take back control of the OTA’s I have written many times that I believed that the biggest threat to our industry was the control of the OTA’s (turns out however, I was wrong and Covid-19 gazumped me on that!). But if… Read MoreA unique time to take back control of the OTA’s
What might our ‘new normal’ look like? These are terrible times, maybe even the worst of times… After terrible tragedies such as 9/11, the London bombings or even the 2008 recession, we all had reference points to work from. We all knew roughly what might… Read MoreWhat might our ‘new normal’ look like?
The complete journey of ‘personalisation’. ‘Personalisation’ is the buzz word in our industry at the moment and rightly so. Last week I had the pleasure of hosting a webinar in which Nigel Alport from For-Sight and Frank Reeves from Avvio discussed how personalisation affects your… Read MorePersonalisation starts and ends with you…
Forget the 4 P’s of Marketing and let’s look at the ‘6 P’s of Revenue As we welcome a new year and a whole new decade, very few of us can predict what may be around the corner… but sometimes a new year can be… Read MoreForget the 4 P’s of Marketing and let’s look at the ‘6 P’s of Revenue
Booking.com change tactics – again! The threat continues… Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… This morning Booking.com announced that they will be offering your… Read MoreBooking.com change tactics – again!