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Articles

by Adrienne Hanna

Coronavirus – now is not the time to panic…

  • Articles

Coronavirus – now is not the time to panic… There is absolutely no doubt that we are entering a time… Read MoreCoronavirus – now is not the time to panic…

Personalisation starts and ends with you…

  • Articles

The complete journey of ‘personalisation’. ‘Personalisation’ is the buzz word in our industry at the moment and rightly so. Last… Read MorePersonalisation starts and ends with you…

Forget the 4 P’s of Marketing and let’s look at the ‘6 P’s of Revenue

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Forget the 4 P’s of Marketing and let’s look at the ‘6 P’s of Revenue As we welcome a new… Read MoreForget the 4 P’s of Marketing and let’s look at the ‘6 P’s of Revenue

How will 2020 shape-up for you?

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How will 2020 shape up for you – my Top Ten predictions They say that all good Revenue Managers always… Read MoreHow will 2020 shape-up for you?

Booking.com change tactics – again!

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Booking.com change tactics – again! The threat continues… Just when you through your relationship (and I use that word tentatively… Read MoreBooking.com change tactics – again!

Metrics that measure up!

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Metrics that measure up! As Revenue Professionals, we all understand the power of numbers. We love data, we live for… Read MoreMetrics that measure up!

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