Achieving that elusive Diamond Dust… growth and manageable growth So 2017 budgets are creeping up on us and we are all interested in growing our business aren’t we? Whatever our focus is: occupancy or rate, growth is what we are all desperate to achieve. But… Read MoreAchieving that elusive Diamond Dust… growth and manageable growth
Book Direct Strategies – Steak or Sausages? So before you start reading, I feel I must warn you that some might find this blog a little controversial. Some may say that as hoteliers we should ‘put-up’ and ‘shut-up’ and be grateful for what OTA’s bring… Read MoreBook Direct Strategies – Steak or Sausages?
The Parity Problem… It goes deeper that just Rate Parity… Okay, so you got bug-bear number 1 didn’t you? The Mirror Marketing issue… So lets move to my next Achilles Heel… Rate Parity clauses I can almost live with but what about Availability Parity? So lets be… Read MoreBook Direct Strategies – The Real Threat – Availability Parity
Book Direct Strategies – The Real Threat – Mirror Marketing So I bet if I ask you what your main concerns are when battling the OTA’s there would be two responses – the level of commission the strangle hold of rate parity Well I kid… Read MoreBook Direct Strategies – The Real Threat – Mirror Marketing
Book Direct Strategies – So what is your strategy? In the 4 Book Direct Strategies published earlier this month, we looked at things we can do as hoteliers that are ‘front-facing’ and which will help our customers understand the benefits of booking direct. But now,… Read MoreBook Direct Strategies – So what is your strategy?
So for now, this is the final piece in the Book Direct Strategies Blog. I hope you have enjoyed and perhaps taken one or two of the tips on board. Here’s to Channel Shift and Better Bookings Direct! 1 – Use your reviews I hope… Read MoreBook Direct Strategies – The final slice – well for now anyway
Welcome to Right Revenue’s second series to help reduce those ever-increasing OTA commission cheques. We hope you enjoy the read: 1 – Operate on a Level Playing Field We all know too well the ‘Panic Purchasing’ methods used by multiple OTA’s – Only 1 Room… Read MoreBook Direct Strategies – The Second Slice
Right Revenue is delighted to welcome Jill Graham to the team! Jill has an impressive pedigree, with 10 years experience as a Revenue Manager in the prestigious, 5 star Merchant Hotel, Belfast. Really looking forward to working with Jill and gaining her insight into revenue management.