It is time to stop pandering to the Millennial’s – thank goodness!
This week, I am riding on the shoulders of an amazing travel writer Sherelle Jacobs, who writes for the Telegraph. Not something I normally do, but I thought this article was too interesting not to pass on and share.
For anyone who follows my blog posts, or listens (slightly glazed over) when I speak at events, one of the things that I bemoan regularly, is the fact that hospitality in general is slow to adapt to change.
I have included a link to Sherelle’s article as she absolutely should be attributed to this post but the gist of what she writes about is, that thankfully the days of us feeling we need to pander to that 20 something millennial could be over.
Sherelle (who is a 20-something millennial) herself, states quite rightly that as an industry we should never even have attempted to design our offering around one particular age group. Designing any strategy around the young can be a costly mistake: they are fickle and move quickly.
Gone are the days of copper, low hanging light-bulbs; selfie-sticks and constant social media sharing. We no longer should be designing our lobbies, bars and restaurants like some poor twin, mimicking a perceived ‘trendy’ establishment in Shoreditch.
And what I love more than anything is that Sherelle points out quite rightly, that we should never, ever truly rate ‘bloggers!’. We have all heard of the story recently when a blogger demanded a free room in a hotel, to be told very politely that the answer was no. The rant and viciousness that followed from that particular blogger was quite frankly outrageous and I am delighted to see that Sherelle agrees that this so-called advertising platform is potentially a waste of time. Sherelle confirms my own personal thoughts, that more followers leads to less engagement, so my advice is – please stop pandering to these people, it is a waste of time.
Please take a few minutes to read Sherelle’s article. It may well save you a lot of time, money and energy and stop you pandering to a market we perceived as important, that has already moved on.
It is of course Sherelle’s personal opinion and some of the comments left on the article not only disagree but berate her perspective. You may well disagree with Sherelle and my point of view but some of the content whether we like it or not is absolutely true: Facebook is a dying medium for this age group; they are ‘sharing’ less as this is seen as ‘un-cool’ – their tastes are changing and perhaps it is time we thought about changing too.
This week, I know you will enjoy the read!