Right Revenue Review

Home \ Right Revenue Review

Rinse & Repeat… Why you should have a Book Direct Strategy

Rinse & Repeat… Why you should have a Book Direct Strategy I feel that I often repeat myself when I speak to hotels about the why they should have not only a Book Direct strategy but a STRONG Book Direct strategy, but what often surprises me is that even with a mountain of enthusiasm during […]

Using Metrics that actually work

Using Metrics that actually work As a Revenue Manager I love, love, love metrics. Sad I know, but give me a spreadsheet with lots of wonderful formula and I am happy… However, in this fast-paced industry that we all know and love, we are currently inundated with all kinds of facts and figures.  But leaving […]

Before you look forward to 2017, look back…

Before you look forward to 2017, look back… Some new revenue systems are moving away from considering historical information at all… They look only at future internal and external influences but as I have mentioned in past blogs, I absolutely don’t agree with that thinking.  I believe that like all things in life, we have […]

A warning you can’t afford to ignore…

A warning you can’t afford to ignore… This week I cannot take the credit for the inspiration behind this blog.  In fact, the subject matter came from a hotelier who called me and asked me to write something that the industry could read and that might filter out as a warning to us all. So […]

AirBnB – the threat goes on…

AirBnB – the threat goes on… As hoteliers we might have been accused of being caught napping 8 years ag0 when AirBnB launched.  I can still hear the voices in our trade (mine included) who said, ‘this will never take on’ or ‘who wants to stay in someone else’s home when on a trip’… well […]

Your November Check-list – Part 2

Your November Check-list – Part 2 Before the madness of the crazy Christmas season takes hold, I hope that November is giving you a little breathing space and allowing you to plan for your low season and into 2017. Last week we recommended you have your Christmas vouchers online, along with rates to promote the […]

Your November check-list

Your November check-list It is that time of year again and whilst most of us would like to like to join the ‘Keep Christmas in December’ campaign, unfortunately  it is not possible in this industry.  So what should we be doing?  Well here are some November tips that I hope might trigger some actions for […]

The elephant in the room we are all ignoring…

The Elephant in the Room we are all ignoring… We are all concerned about the level of commission we are paying the OTA’s; adhering to rate parity; the impact OTA cancellations have on our revenue; availability parity – never mind out-bidding us on Google by using our brand names and IP. But is all of […]

Fighting The OTA’s – Start By Using Trigger Points

Fighting The OTA’s – Start By Using Trigger Points We all know that we have all been guilty in the past of giving too much control to the OTA’s. We panicked at the start of the last recession and contracts were being signed with little thought to the long term damage 25% commission and a […]

Does your TripAdvisor Score Impact Pricing? Read on…

Does your TripAdvisor Score Impact Pricing? Read on… A year or so ago I listened to a prolific speaker who has written countless articles on the impact that reviews and User Generated Content (UGC) has on pricing.  I have a confession to make… at that time I was sceptical. I was wrong…  At the time […]