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The Value of Segments…

The Value of Segments… Data is daunting and tracking it can be exhausting and sometimes over complicated, but honestly if you aren’t tracking your business you are potentially running blind.  And by that I mean, how on earth can  you possibly understand where your business is coming from; how much it is costing you and […]

Make your website count – Part 2

Make your website count – Part 2 Last week we looked at my Top Ten Tips for improving your website.  This week I thought we could dive a little deeper to look at how our websites could be improved to help our customers journey and hopefully improve our bottom line. We know by now that […]

Make your website count

Make your website count This week I have been asked by no fewer that 4 of the hotels that I work with, if I could give them advice on website design as they are about to go out to tender to develop and design new sites. So I felt this was a good opportunity to […]

Better Customer Satisfaction = Better Profitability

Better Customer Satisfaction = Better Profitability If I am honest, a year ago I was an un-believer.  I was a doubter.  I genuinely did not believe that what customers said about you on review sites could impact pricing.  I was wrong.  I felt that positive or negative reviews may slightly impact your brand image but […]

Sales Conversion Online – How to win the numbers game

Sales Conversion Online – How to win the numbers game For the last two weeks, we have looked at how to convert better when those precious calls come into your hotel.  But how do you measure the conversions online and what are the first steps you can make to increase those numbers and therefore your […]

How to deal with the Bargain Hunters

How to deal with the Bargain Hunters In last weeks Blog we looked at just how important telephone sales are to our business and this week I thought it would be appropriate to look at how we should train our Reservation Team to deal with the infuriating ‘Is that the best rate you have’ question… […]

Sales Conversion and its impact on RevPar

Sales Conversion and its impact on RevPar A few of us may be in very stable or rising markets but I am guessing that most of us are facing yet more challenges on rate, occupancy, ADR and RevPar as we look toward setting our budgets for 2018. Many of us work in over-saturated (or soon […]

Less of a Blog and more of a WARNING! – please read

Less of a Blog and more of a WARNING! – please read Yesterday one of the hotels that I work closely with rang me with a huge problem… Their server had crashed – actually not crashed but died.  Literally had to be taken off site and given the kiss of life. Diagnosis is most likely […]

Are you on the right curve? A useable metric

Are you on the right curve? A useable metric Whether we know it or not, we all use booking curves to some degree.  Some of us pluck figures out of the sky and use a ‘guest-i-mate’ but the hotels that benefit the most are the ones that have a good understanding of their business and […]

The impact of Rate Reductions – a useable metric

The impact of Rate Reductions… We all know that the ‘golden ticket’ for any Revenue Manager  is to increase not only rate but occupancy.  However, we all know that growing both can often be as elusive as that lottery win.  Not every hotel is in that elite zone where both can be pushed and we […]