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The impact of Rate Reductions – a useable metric

The impact of Rate Reductions… We all know that the ‘golden ticket’ for any Revenue Manager  is to increase not only rate but occupancy.  However, we all know that growing both can often be as elusive as that lottery win.  Not every hotel is in that elite zone where both can be pushed and we […]

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The Robots are Coming!

The Robots are Coming! This week I have been asked to speak at an event and the subject is just that – ‘The Robots are Coming!’ I am really excited to be part of this panel as Machine Learning and Artificial Intelligence is exactly what Right Revenue is built on.  As a revenue system, not […]

Make hay while the sun shines…

Make hay while the sun shines… As the temperatures begin to rise and thoughts turn to the madness of school holidays, I felt it was a good time to review what you probably have or should have already considered moving into the Summer Season – after all, this is quite literally the time of year […]

Who do you think you are talking to?

Who do you think you are talking to? Do you know your customer? I am guessing that the answer would be a resounding ‘yes!’ but to be honest, when I dig a little deeper, the answer is usually a lot more tenuous than that. The reason why this is so important, is that you need […]

Take the Mr Men Approach to Reviews

The Mr Men Approach to Reviews TripAdvisor, whether your reviews are generally good or awful, we all hate it… It has become the bane of our lives and yet another thing that we have to analyse and review. And not only TripAdvisor but there are dozens of review sites in dozens of languages that are […]

The Trouble with Groups…

The trouble with groups… Few of us can escape the demands of group business and for most of us, it is a lucrative segment of our business.  Groups block multiple rooms, often over multiple nights and they spend in our bars and restaurants, but are we really managing this segment of our business properly? The […]

Big data or Relevant data (part 2)

Big data or Relevant data (part 2) Last week we looked at the first data points that I evaluate when starting to consider a rate strategy: Base Rate / Lead Times / Day Trends / Current Rate Levels / Market Segment Behaviour and ADR bySegment – so you can evaluate how your business will materialise. […]

Big data or Relevant data?

Big data or Relevant data? This week I was lucky enough to experience 3 of my favourite things all at one time: a fantastic hotel, great hotelier friends and rugby! I was taking part in Tourism NI’s event and was lucky enough to get to listen to two wonderful speakers – Mr Paul O’Connell – […]

Why, oh why, oh why….

Why, oh why, oh why…. Why do we do it?  Why do we give more and more control to the OTA’s and not learn to manage these relationships. As I have mentioned time and time again, I am not against OTA’s, in fact I think they are a fantastic way to market and sell your […]