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Which came first, the chicken or the egg?

Which came first, the chicken or the egg? Or in hotelier terms, which came first, Revenue or Marketing? Does marketing turn on revenue or does revenue stimulate marketing? I often write about the need to stop ‘working in silo’s’ and in this blog, I would like to describe the roles of Revenue and Marketing. Both […]

The Real Cost of acquiring Direct Bookings

The Real Cost of Acquiring Direct Bookings We are all quite rightly obsessed with the hefty commission costs from OTA’s such as booking.com and Expedia.  But if I ask any hotel within the Right Revenue portfolio how much a direct booking costs, the first response I am normally given is the percentage commission on their […]

What should impact those ‘last minute’ revenue decisions?

What should impact those ‘last minute’ revenue decisions? In our last blog, we looked at just how important making clever revenue decisions far in advance can be to your business.  But how on earth do you react to that last minute business?  How do you ensure you have all the boxes ticked; have assessed all […]

How to make the greatest business impact with strategic forecasting

How to make the greatest business impact with strategic forecasting Ask any General Manager or Reservations Manager when the greatest percentage of business comes in and they, by-in-large will all answer the same, ‘last minute’.  But ask any smart Revenue Manager and they will know that whilst the very lucrative business (and lucrative only because […]

Do your social and environmental policies impact revenue?

 Do your social and environmental policies impact revenue? Unless you have been hiding under a rock for the last 6 months, you will undoubtably know that our perception of environmental issues have changed and changed radically, and very quickly.  David Attenborough has a lot to answer for – in a very positive way of course […]

Some new thinking on loyalty…

Some new thinking on loyalty… This week I read a really interesting article published by Oracle and for today’s blog, I thought I would drill down on a couple of points that I found intriguing. The article is interesting in the first part as it collates data from over 13,000 guests and 500 hotels and […]

Think outside the box…

Think outside the box… As an industry we seem to have been having the same conversation for several years now and that is ‘how on earth do we encourage direct bookings?’.  We all moan about the high commission fees that we pay to OTA’s and we often dip our toes into the conversation about channel […]

It is time to stop pandering to the Millennial’s – thank goodness!

It is time to stop pandering to the Millennial’s – thank goodness! This week, I am riding on the shoulders of an amazing travel writer Sherelle Jacobs, who writes for the Telegraph. Not something I normally do, but I thought this article was too interesting not to pass on and share. For anyone who follows […]

Right Revenue is proud to be supported by Invest NI

Right Revenue is in receipt of Grant for R&D support from Invest NI for Grant for Research & Development.   This project which is part-financed by the European Regional Development Fund under the Investment for Growth and Jobs Programme 2014-2020 aims to improve profitability within the hospitality sector by providing rate recommendations, forecasting and data analysis.

Meta Sites – what you need to know

Meta Sites – what you need to know First of all, I have a confession to make… I am not a fan… Meta-Sites are a phenomena built on bad revenue practices and poor contracting… The facts are, that if you had good revenue practices; were water-tight on contracting with OTA’s; had the best rates on […]