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Big data or Relevant data?

Big data or Relevant data? This week I was lucky enough to experience 3 of my favourite things all at one time: a fantastic hotel, great hotelier friends and rugby! I was taking part in Tourism NI’s event and was lucky enough to get to listen to two wonderful speakers – Mr Paul O’Connell – […]

Why, oh why, oh why….

Why, oh why, oh why…. Why do we do it?  Why do we give more and more control to the OTA’s and not learn to manage these relationships. As I have mentioned time and time again, I am not against OTA’s, in fact I think they are a fantastic way to market and sell your […]

Is Genius making an Idiot out of you?

Is Genius making an Idiot out of you? I am hoping that this article might be mute for all of you and that fewer and fewer hotels are convinced that Genius benefits their business, but lets look at some of the reasons hotels join and then why they definitely should leave… How hotels think that […]

Booking.com – the threat goes on…

Booking.com – the threat goes on… So they are at it again… As hoteliers, we know that this industry is always changing but just when we thought that Booking.com couldn’t do any more to harm our business, they have recently upgraded their targeting to not only hit our business customers (we all know and hate […]

The A-Z of how to forecast

The A-Z of how to forecast I have been lucky enough to make a living and build a business on Revenue Management – a discipline I love and am passionate about but if I let you into a little secret… it isn’t rocket science (there, my secret is out!) But while it isn’t rocket science, […]

So… how was it for you?

So… how was it for you? Before the chocolate and Easter Bunny madness completely draws to a close, I would ask you to ask yourself this question: How was it for you? As hoteliers we often complain about the strangle-hold that the OTA’s have on our business and I am not for one moment dismissing […]

Is ‘bait and switch’ ruining your direct business?

Is ‘bait and switch’ ruining your direct business? First of all let me explain what ‘bait and switch’ actually means… Lets say that that you are a hotelier that choses not to participate in a specific OTA programme (lets use Hotels.com as this is the example that has come to my attention this week – […]

Using new technology to help customers Book Direct

Using new technology to help customers Book Direct Step 1 – Re-marketing.  Do I need to do it? Yes, Yes, Yes! I have been asked a lot recently about whether a property should spend the money on re-marketing and like all things ‘tech’ and online, most hotels are wary and to be honest, I was […]

Building a brand promise – part 2 – your customers

Building a brand promise Last week we talked about the first step in building a brand promise and that was with ‘People’ or should I say, the team you employ.  As I mentioned previously, building a brand promise is critical to any business and could be described as the core – the starting point – the […]

Building a brand promise

Building a brand promise Is it important to have a brand promise? Does anyone care?  Well in my view it is critical to any business to have what actually could be described as the core – the starting point – the ethos of what every action you take rests upon.  If I may explain… A […]