Author: Adrienne Hanna

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Is ‘tech’ keeping you up at night?

We all know that the ‘tech’ space is moving quickly.  Daily we have new channels to consider… Do I have an Instagram account?… Should I be ‘Snapchatting?’… Is Twitter worth the worry?… Is Facebook old hat? Oh no, but wait a minute, did I read something somewhere about Facebook chat bot???!!! Is Facebook launching a […]

Find your inner ‘Quirky’

  So we all think that the threat to our business might be Booking.com or perhaps the start of a new recession… Maybe it’s Brexit, AirBnB or even Donald Trump (please not!!!) But really, I feel that the real threat to us all is our customers need for something different, something ‘quirky’. One of the […]

Achieving that elusive Diamond Dust… growth and manageable growth

Achieving that elusive Diamond Dust… growth and manageable growth So 2017 budgets are creeping up on us and we are all interested in growing our business aren’t we? Whatever our focus is: occupancy or rate, growth is what we are all desperate to achieve. But we can’t blindly take instruction from a financial team looking […]

Book Direct Strategies – Steak or Sausages?

Book Direct Strategies – Steak or Sausages? So before you start reading, I feel I must warn you that some might find this blog a little controversial.  Some may say that as hoteliers we should ‘put-up’ and ‘shut-up’ and be grateful for what OTA’s bring us and add to our business, but can I just […]

Book Direct Strategies – The Real Threat – Availability Parity

The Parity Problem… It goes deeper that just Rate Parity… Okay, so you got bug-bear number 1 didn’t you? The Mirror Marketing issue… So lets move to my next Achilles Heel… Rate Parity clauses I can almost live with but what about Availability Parity? So lets be honest, not all OTA’s are guilty of demanding allocations and […]

Book Direct Strategies – The Real Threat – Mirror Marketing

Book Direct Strategies – The Real Threat – Mirror Marketing So I bet if I ask you what your main concerns are when battling the OTA’s there would be two responses – the level of commission the strangle hold of rate parity Well I kid you not… you have actually more to worry about. Let […]

Book Direct Strategies – So what is your strategy?

Book Direct Strategies – So what is your strategy? In the 4 Book Direct Strategies published earlier this month, we looked at things we can do as hoteliers that are ‘front-facing’ and which will help our customers understand the benefits of booking direct.  But now, what about us? What do we need to do as […]

Book Direct Strategies – The final slice – well for now anyway

So for now, this is the final piece in the Book Direct Strategies Blog.  I hope you have enjoyed and perhaps taken one or two of the tips on board.  Here’s to Channel Shift and Better Bookings Direct! 1 – Use your reviews I hope that you all agree that responding to reviews is essential. […]

Book Direct Strategies – Part 3

Welcome to the third in our series of strategies to help hoteliers ‘channel shift’ – we hope you enjoy the read 1 – Learn from the Big Boys! So we all look to what the Big Hitters are doing don’t we? So can’t we come together as an industry (wherever you are located) and mirror […]

Book Direct Strategies – The Second Slice

Welcome to Right Revenue’s second series to help reduce those ever-increasing OTA commission cheques. We hope you enjoy the read: 1 – Operate on a Level Playing Field We all know too well the ‘Panic Purchasing’ methods used by multiple OTA’s – Only 1 Room Left! 5 people Looking at this hotel!  – the list […]